Prosenjit, you’re at the helm of three distinct yet high-performing companies — COMVAL, CITS, and RightCliQ. Each plays in a different arena, yet all contribute to a unified digital ecosystem. Take us back to the beginning — how did this entire journey take shape?
Prosenjit : Thank you. My
journey began almost two decades ago with a simple observation: businesses
didn’t fail because of lack of ambition; they failed because they lacked
structured systems. Some companies needed better marketing funnels and clearer
communication. Others struggled with unstable websites, outdated design
frameworks, or poor technology infrastructure. A handful fought to generate
predictable leads.
To solve these segmented problems, I gradually built three verticals:
- COMVAL
IT Solutions Pvt. Ltd. (COMVAL) — Digital
Marketing, Lead Generation, AI Automation, Funnel Strategy
- COMVAL
IT Solutions (CITS) — Web Development, UI/UX, Tech
Integration, Application Architecture
- RightCliQ
Solutions — Consulting, B2B Strategy, CX
Management, AI-powered Business Transformation
Each company targets a different pain point,
but together they create a full ecosystem for business growth.
COMVAL: Where Digital Growth, AI, and
Lead Generation Meet
What, in your view, truly sets COMVAL apart in such a crowded
and competitive digital landscape?
Prosenjit : COMVAL focuses on
building digital systems that scale. Earlier, digital marketing was
largely creative-driven. Today, it’s data-driven, AI-backed, and
outcome-focused. At COMVAL, we combine:
- AIO
(AI Optimization) for content
- SXO
(Search Experience Optimization) to align
SEO with user intent
- MAPs
(Marketing Automation Pipelines)
- AI-driven
lead scoring
- Full-funnel
automation
- Behavior-based
email & WhatsApp workflows
- Performance
dashboards
- Predictive
customer behavior models
For clients, we don’t just run campaigns — we build lead machines, conversion systems, and repeatable growth engines using AI, performance marketing, and automation.
The AI Shift: A Turning Point in
COMVAL’s Evolution
AI is dominating market
conversations today. In what ways are you integrating AI into your workflows
and service delivery?
Prosenjit : AI has become the
foundation of our new growth model. For us, AI isn’t a trend — it’s a multiplier.
Some of the key AI-driven breakthroughs we’ve implemented include:
- AIO-based
content pipelines that generate fresh, search-optimized
long-form content aligned with brand tone.
- Automated
lead-nurturing funnels that communicate with users based on
behavior, browsing pattern, and buying intent.
- AI-driven
content velocity systems where we push SEO, blogs, ads,
and social at the correct frequency for results.
- Marketing
operations automation to minimize manual work and increase
consistency.
- AI
sales forecasting tools helping clients predict demand,
seasonality, and conversion spikes.
- Chatbots
& conversational AI for customer support,
qualification, and scheduling.
COMVAL today is not just a digital marketing agency — it’s a growth automation partner.
CITS: The Engineering Backbone
COMVAL may be the growth driver, but where exactly does CITS fit into the bigger picture?
Prosenjit : CITS — COMVAL IT Solutions (Tech Division) — is our
engineering backbone. COMVAL relies on CITS to build the digital structures for
conversion:
- Website
architecture
- UI/UX
design
- Custom
web development
- E-commerce
systems
- Dashboards
& analytics
- API
integrations
- Cloud
infrastructure
- Mobile
& web applications
COMVAL brings the
strategy.
CITS brings the stability.
When these two come together, businesses get both speed and quality.
RightCliQ: Strategy, Consulting, and
Enterprise Transformation
And RightCliQ Solutions ( India
) ?
Prosenjit : RightCliQ is all
about strategic intervention — CX, automation, workflow design, and AI
adoption. It’s a consultancy that helps companies rewire how they function:
from customer experience flows to internal technology to revenue optimization.
We work with businesses that want to move from “operating” to scaling.
Leadership: The Power of a Strong Team
Three companies, one vision — but every vision needs a solid team to uphold it. Who are the foundational pillars enabling these operations?
Prosenjit : One person can
never build an ecosystem. I’m fortunate to have powerful leaders standing with
me.
At COMVAL:
- Reema
Das, CEO — She’s the operational backbone and the
strategic mind that ensures our vision translates into daily execution.
Her clarity, discipline, and decision-making give COMVAL its structure.
- Ratna
Das, Director — Her guidance, governance, and
people-first approach help us maintain culture, quality, and long-term
direction.
And beyond leadership, our team is our true
strength. My team members includes Amita, Himani, Debashruti, Sumona, Naina and many more dedicated team members
across design, tech, content, marketing, and development.
Together, they form the backbone of COMVAL and
CITS.
Leaders set direction — but teams build legacies.
New Trends in Digital Marketing: What
Businesses Must Know
You spoke about AIO and SXO
earlier — looking ahead to 2026 and beyond, which emerging trends do you
believe businesses must urgently adopt to stay competitive?
Prosenjit : Three big ones:
1. AIO — AI Optimization
AI has changed how content is researched,
created, and optimized.
Brands must build AIO pipelines:
- AI-assisted
research
- Human
refinement
- SEO
alignment
- Multi-format
deployment
This boosts both content velocity and quality.
2. SXO — Search Experience
Optimization
SEO is no longer just keywords. It’s experience-led
discovery.
SXO focuses on:
- Page
experience
- UX
signals
- Intent
alignment
- User
journey mapping
3. Automated Funnels
From awareness to conversion, funnels need
automation:
- Dynamic
retargeting
- Behavior-based
nurture
- AI
scoring
- Multi-channel
sequencing
Businesses that adopt these gain compounding
growth.
Vision: Where Are You Taking COMVAL
Next?
What is your long-term vision?
Prosenjit : I want COMVAL to
become India’s most reliable, performance-driven digital growth company — one
that’s known not only for creativity, but for systems that scale revenue.
A future where:
- every
business has its own automated funnel
- every
website has AI-driven personalization
- marketing
is predictable, not “experimental”
- analytics
guide every decision
- human
creativity and AI intelligence co-exist
With the right people beside me — leaders like Reema and Ratna, and a committed, talented team — we’re building that future every day.
Final Thoughts
Any message for businesses
reading this?
Prosenjit : Absolutely.
In today’s world, growth isn’t luck. It isn’t magic.
It’s a process —
engineered, refined, and continuously evolved.
No matter how full
your pipeline looks today…
No matter how many leads or clients you already have…
Marketing can never stop.
Because the moment you pause, the world moves ahead without you.
The brands that win
in 2025 and beyond will be the ones who treat marketing as a rhythm —
consistent, adaptive, and
long-term.
At COMVAL, CITS, and RightCliQ,
we don’t just “do marketing” or “deliver services.”
We bring clarity where there’s confusion,
systems where there’s chaos,
and transformation where there’s stagnation.
If you ever feel
your business needs
a nudge,
a strategy shift,
a structured funnel,
or simply someone to talk growth with —
you can always reach out.
Website: comvalitsolutions.com
Call / WhatsApp: 9903679974
Not a pitch… just an
open door.
Because when businesses grow, the ecosystem grows — and that’s the game we love
playing.
