In a world where industries must evolve or risk extinction, Sudhir Borgaonkar, the CEO of BJR Group, emerges as a shining example of visionary leadership, ethical values, and bold innovation. With more than 35 years of diverse experience spanning paints, tires, batteries, two-wheelers, and commercial vehicles, Borgaonkar has transformed BJR Group into a future-focused, socially responsible, and innovation-driven enterprise.
From Humble Beginnings to Corporate Transformation
Sudhir Borgaonkar’s corporate journey began in the paint industry, but it was his knack for turning around underperforming businesses that set him apart. Today, at the helm of BJR Group, he is redefining what it means to lead in India’s evolving automotive sector. His philosophy is both simple and effective: “Success stems from strategic foresight, fast decisions, and building teams that believe in shared goals.”
Under his guidance, BJR Group is no longer just a business—it’s a movement toward conscious capitalism, balancing profitability with purpose.
Steering the Automotive Revolution
India’s automotive landscape is undergoing a paradigm shift, and Sudhir Borgaonkar is ensuring that BJR Group is at the forefront. His strategic focus lies in the Light Commercial Vehicles (LCV) segment, which is becoming increasingly important in light of India’s infrastructure boom and urban delivery needs.
But Sudhir isn’t stopping there. Understanding the inevitable rise of electric vehicles (EVs), BJR Group is actively investing in the EV ecosystem:
l Upgrading showrooms and service stations to support EVs
l Training employees in next-gen EV technologies
l Launching incentives and awareness programs for consumers
“We recognize that the future of the automobile industry will be significantly shaped by the rise of electric vehicles. BJR Group is proactively adapting to lead this change,” says Sudhir with conviction.
Global Vision: Lessons from Africa
One of the most compelling chapters of Sudhir’s career unfolded in East Africa. Taking charge in one of the region’s most challenging markets, he expanded the business footprint from one city to several, doubled turnover, and built a high-performance team culture grounded in trust and accountability.
“Trust is currency,” he says. “Empower your people, and they’ll exceed expectations.” His African experience laid the foundation for a global mindset that now shapes BJR Group’s export strategies and international ambitions.
Culture of Collaboration and Impact
Within BJR Group, Sudhir has nurtured an environment where collaboration is king. Employees are encouraged to contribute ideas, innovation bubbles up from all levels, and achievements are celebrated. This has led to:
l Greater employee engagement
l Higher retention rates
l A culture of continuous improvement
“At BJR Group, we foster a culture where hard work is acknowledged and rewarded. This boosts morale and enhances productivity,” he notes.
The Road Ahead: Short-Term Gains, Long-Term Game
Sudhir’s vision for BJR Group includes aggressive short-term goals such as increasing turnover, expanding market share, and improving profitability. But he’s equally committed to long-term strategies:
l Expanding into international markets
l Entering strategic joint ventures and acquisitions
l Building a dominant position in the EV segment
His five-year roadmap positions BJR Group as a global automotive leader known for innovation, impact, and integrity.
Giving Back: Corporate Social Responsibility
Leadership, for Sudhir, is incomplete without compassion. During the COVID-19 pandemic, BJR Group played a crucial role in relief efforts by donating food, clothing, and medical supplies and organizing volunteer programs across cities and villages.
“Corporate success is incomplete without social accountability. Giving back is a responsibility, not an option,” he emphasizes.
